Horrid Henry Licensing Growth
Horrid Henry’s merchandise and licensing programme is enjoying a steady growth with more licensees than ever on board. Newcomers to the licensing family include Rubies (Dressing Up), Navigate (Lunch accessories), and Sert (toiletries).
With retailer backing across the progamme from the likes of The Major Grocers, Debenhams, BHS, Toys r Us and Marks and Spencers, brand awareness is increasing and therefore supporting organic growth of the programme.
Licensees of Horrid Henry can be visited at two of the UK’s upcoming key trade fairs; Toy Fair and Spring Fair.
Posted on 3rd Jan 2012