Lucinda Whiteley

Co-Founder and Creative Director - NOVEL ENTERTAINMENT

Lucinda started her television career as a founding member of cable and satellite broadcaster The Children's Channel, after working in publishing for Longmans.

Following a spell at London Weekend Television she joined Channel Four in 1989 as Editor of Early Morning Television, overseeing the launch of both The Big Breakfast and Channel Four Daily as well as commissioning popular factual and children's programming for the weekend schedule.

In 1992 she became Channel Four's Commissioning Editor of Children's Programmes, spearheading the launch of their new children's service and commissioning shows such as Hollyoaks, Watch This Space and Look Who's Talking as well as award winning series such as Wise Up (Emmy, BAFTA, RTS and Peabody), Coping With (BAFTA and RTS), Ant and Dec Unzipped (BAFTA), Zig and Zag's Dirty Deeds (RTS) and adaptations of Terry Pratchett's Discworld novels Wyrd Sisters and Soul Music, and the New Magic Roundabout.

In 1997 Lucinda joined Universal Pictures Visual Programming as Senior Vice President of Children's and Family Programming. There she produced the award winning series Vietnam for PBS, developed audio visual adaptations of the Really Useful Group's stageshows and wrote and executive produced the pre-school animated series Maisy and Preston Pig, both based on the popular literary characters, for Nickelodeon and CITV.

Lucinda has been Vice Chair of the World Summit on Children's Television and is a former board member of BAFTA, a founding member of Children's Bafta and former board member of TVYP and Children's Express.

Lucinda co-founded Novel Entertainment with Mike Watts in 2001. The company specialises in the creation and development of successful children’s character brands across a wide array of media. Novel’s core programming includes Horrid Henry, Cinemaniacs, Fimbles, Rockit’s Pocket and The Roly Mo Show. Novel have produced more than 700 programmes for television and radio and their expertise extends into brand licensing and merchandising, computer games, interactive online content, music, theatre and film.

"Children are at the heart of everything we do" 

Lucinda Whiteley


Novel nominations:

  • 2016 International Emmy Kids Award Nomination for CINEMANIACS for Non-Scripted Entertainment
  • 2016 Children's BAFTA nomination for Horrid Henry for the Kid's Vote Award
  • Three BAFTA nominations for Fimbles
  • RTS nomination for Fimbles
  • RTS Education nomination for Roly Mo
  • Two different BAFTA nominations for Horrid Henry
  • BVA nomination for Horrid Henry on DVD

Individual awards:

  • Peabody
  • International Emmy
  • Prix Jeunesse
  • British Animation Award
  • Plus multiple Baftas and RTS Awards
  • Broadcast Best Commissioning Editor